Lead Designer

ROLE

Ally

CLIENT
YEAR

2020

In 2019 I designed a landing page for a campaign sponsored by Ally. In 2020, Ally refreshed the campaign with a new video series about their Moguls in the Making program. I was tasked with re-designing the digital experience.

VISIT WEBSITE ➝

Moguls in the Making

The landing page is set up with a dark background to create a lightbox effect and place emphasis on the video content. Ally's fonts are used throughout the experience, and their pink and purple brand colors are used sparingly.

Visual System

All Projects

Before jumping into design, I set up wireframe options and reviewed them with a group of stakeholders. We chose to move forward with the second option so that users would see the featured video first, and then be encouraged to scroll down to explore the rest of the content.

Process